From the Aug. 31, 1935, issue of Collier’s magazine:
It’s hard to see in the picture, but the text in this ad reads:
Today’s starting, shifting and accelerating waste your money — if your gasoline hasn’t these Three Kinds of Power …
You often start your engine 10 TIMES a day … start your car moving from a dead stop 30 TIMES a day … and shift gears 60 TIMES a day!
No wonder leading car manufacturers say that you get from TWO to FIVE miles LESS per gallon on “around town” driving than on the open road!
To save money on today’s “stop-and-go” driving, you need a gasoline that is made to fit today’s driving conditions!
This means you need a gasoline that not only STARTS quickly … not only ACCELRATES rapidly … not only SAVES on steady running … but that does ALL THREE of these things.
Shell engineers have finally perfected a gasoline with these three different kinds of power in perfect balance. You can find it at more than 30,000 neighborly Shell stations spread from Coast to Coast. It is SUPER-SHELL, the FIRST truly balanced gasoline.
With its 3 kinds of power, Super-Shell saves money 3 WAYS! No wonder so many htousands of motorists are becoming Shell “regulars”!
SAVES in 3 ways
STARTING — Super-Shell can save up to a cupful on every “cold” start. (Your engine is relatively “cold” after being idle an hour.)
SHIFTING — Super-Shell can save up to a cupful in 10 minutes of hard pulling, or rapid accelerating, or on hills.
RUNNING — It can save up to a cupful, motorists report, in an hour on the long stretch — thus saving on LONG TRIPS also.
Interestingly, drivers in the ’30s had even more incentive than we do to think about fuel conservation, because the price of a gallon of gas in the 1930s represented a much higher percentage of the average worker’s income than the price of a gallon of gas today. (In 1938, gas was 20 cents a gallon, and minimum wage was 25 cents an hour. If gas prices had kept pace with wages, we’d be paying $5.80 a gallon today.)
If you want to save money on your next road trip, take Route 66 instead of the interstate. Its slower speed limit makes it more fuel-efficient, even when you factor in the occasional stoplight. If your travels bring you through Tulsa, consider using some of that money you’re saving on fuel to treat yourself to a luxurious evening in our beautiful Route 66 Suite. To book your room, call (918) 744-5500.